Geo Consultancy
For our clients we analyse where consumers shop, which routes they take, whether the branch network is optimally set up for this, and how the competition is affected. In the B2B sector, geoanalysis can also help to optimise sales territories or identify sales potential.
SOLUTIONS:
- Where do I find the target group, where can I advertise efficiently?
- Where are certain products being sold more?
- Where do I open my next branch?
- Where do I place special offers?
- Where do I generate my revenue?
Target group potential
- Where is my target group located and how large is it?
- How do I best reach my target group?
Location analyses
- Expansion and branch network planning
- Competition analyses
- Exploiting turnover potentials
Customer data analysis
- Analysis of customer origin areas
- Determination of turnover clusters
- Identifying product range focal points
Mobility analysis
- Tracking of mobile IDs throughout the day to capture commuter flows
- Definition of geofences based on anonymised tracking of mobile devices
Sales territory optimisation
- Analysis of the best sales territories, e.g. the sales force
- Division of the total sales territories into efficient and fair units
