What do we at Mediaplus understand by innovation and empowerment? How does international cooperation and customer service work in our agency group, and why are creative media and sustainability fundamental to us? Our philosophy: Innovating Impact - maximising impact is our claim for everything we do. But nothing works without the people behind the client budgets, strategies, technologies, research projects and creations. In our video series "Innovating Impact", they have their say and tell us what makes their work so unique and valuable - for our agency, but above all for our clients.
Growth
"What actually makes brands grow? And is there a patent remedy?" Interviewer Frauke Hennig asks our Mediaplus expert Max Frick. No, of course there isn't! In this interview, our Director Client Growth & Innovation describes how modern brand management works and how a brand can open up international markets.
Sustainability
Our colleague Frauke Hennig continues her enquiry. Episode 2 is all about Noa Sophie Jäger and sustainability. As part of our Mediaplus task force "Sustainable Media", Noa deals with questions such as:
How does credible sustainability communication work?
What is a sustainable media plan?
And what brainprint can we set?
Don't know what a brainprint is? Then take a look!