Sustainability and environmental awareness are the driving values for future growth. These values are not newly emerging, but their influence is shifting: the relevance of sustainability has increased by 40% compared to the time before Corona. Sustainability has entered the mainstream and is shaping lifestyles and behavior. At the same time, we observe that it’s becoming more differentiated: It’s no longer ONE sustainable target group only. Sustainability works differently for everyone! We have identified four types:
You want to know how to address green target groups with precision and how to connect sustainability with your brand and your target groups? We are happy to talk to you about it:
Let's get in touch!
Sabine Rössing
Mediaplus
Let's get in touch!