House of Innovation #1
Digital Innovations in Marketing and Sales at Innovation Day 2024
Date: November 6th, 12:30 - 13:30
Presented by Jens-Christian Jensen, Chief Strategy Officer, Plan.Net Group
On October 15, 2024, Innovation Day brought industry leaders to the House of Communication in Munich to explore the digital innovations reshaping marketing and sales. This presentation delves into the transformative impact of artificial intelligence, the Content Supply Chain, Journey Planning, and Experience Marketing on the way brands engage with consumers and achieve growth.
Artificial intelligence is driving efficiency and personalization, allowing brands to make data-driven decisions at scale. The Content Supply Chain streamlines content production and distribution, ensuring that the right message reaches the right audience, at the right time. Journey Planning provides critical insights into consumer behavior, enabling companies to create seamless, personalized experiences across multiple touchpoints. Meanwhile, Experience Marketing leverages rich data and innovative tools to deliver meaningful, memorable interactions that foster customer loyalty.
By examining these key innovations, attendees will gain a deeper understanding of how to leverage digital technologies to stay competitive in today’s rapidly changing marketplace. Innovation Day 2024 offers a unique opportunity to explore the future of marketing and sales, where technology and creativity converge to drive digital transformation and elevate customer experiences.
About Jens-Christian Jensen, Chief Strategy & Sales Officer, Plan.Net Group
Jens-Christian Jensen is Chief Strategy and Sales Officer at Plan.Net Group. His responsibilities include the strategic direction and development of the Group's consulting, experience and technology portfolio as well as agency-wide sales development and management. Before joining the Plan.Net Group in 2024, he held various positions at Digitas Pixelpark, most recently as Chief Strategy Officer. Prior to that, he was Managing Director of Pixelpark's Berlin office. A graduate in business informatics, he lives with his family in Berlin.
