House of Innovation #4
Mastering B2B Success: Why CRM and Marketing Automation Are Essential for Today’s Business Growth
Date: December 5th, 12:30-13.30
Presented by Nabila Barlas, CRM & Marketing Automation Lead, Plan.Net Belgium
In the B2B world, longer sales cycles and complex buying journeys demand a smarter approach. Discover how an intelligent CRM and marketing automation strategy can drive results by creating personalized, data-driven interactions that meet client needs at every touchpoint. Join us to learn how this strategy boosts client loyalty, maximizes profitability, and delivers real business impact through human-to-human connections. Don’t miss insights that will help you build stronger, lasting relationships in the B2B space!
About Nabila Barlas, CRM & Marketing Automation Lead, Plan.Net Belgium
Nabila Barlas is the driving force behind the CRM & Marketing Automation department at Plan.Net Belgium. She has a focus on humanizing marketing and sales processes. By leveraging her expertise in MarTech architecture, data strategy, and campaign automation, Nabila transforms raw data into meaningful customer interactions, fostering trust and long-term relationships. Her approach ensures that technology serves not only business needs but also prioritizes human connection, delivering seamless, personalized experiences. In an increasingly tech-driven world, Nabila is committed to bringing the focus to people, creating integrated systems that enhance the customer experience at every touchpoint.
Previously, at EDF LUMINUS, She built specialized teams with designing and implementing marketing automation strategies, while at Kwanko, she participated in the launch of the Belgian subsidiary.
