House of Innovation #2
THE MARCOM ENGINE - From complexity to clarity: Transforming automotive digital marketing at scale
Date: November 12th, 12:30-13.30
Presented by Ingo Faecks, Managing Partner Plan.Net Group
Join us to explore one of the biggest transformations in automotive digital marketing, and discover how we built a fully customized, integrated agency model across Europe together with BMW Group.
About Wolf Ingomar Faecks, Managing Partner, Serviceplan Group & CEO, Plan.Net Group
Since 2020, Wolf Ingomar Faecks has been CEO of Plan.Net Group, one of the leading partners for consulting, experience and technology services. He is also a member of the executive board of the Serviceplan Group and founder and Chairman of the agency ‘The Marcom Engine’, which manages Europe-wide product marketing activities for BMW and MINI. He previously worked at Publicis Sapient as SVP and Industry Lead Automotive and Health as well as Managing Director DACH, after heading the Telco & Media business at Capgemini from 1998. Faecks, former GWA President, is an active member of the BITKOM Executive Board and a certified supervisory board member of several public limited companies. He is the father of five children and has lived in Munich for 25 years.
