Building Best Brands through ÜberCreativity
Welcome to Serviceplan
Serviceplan has been one of the top 3 agencies in all relevant rankings for over a decade and is Europe's largest independent and partner-led creative agency.
Through international networking and our "ÜberCreativity", we create fascinating communication that inspires and anchors your brand as a living, cultural player in the minds of consumers. Join us at the forefront of creativity and brand evolution within the House of Communication.
ALDI End of Year Campaign
Challenge
As the End of Year (EOY) season approached, ALDI was committed to addressing customer concerns and enhancing their experience. Despite the extensive range, a disparity in perception among some clients regarding the EOY offerings was noted. Some believed the selection was limited, with doubts about the quality of fresh products. ALDI acknowledged these perceptions and was dedicated to bridging the gap between expectation and reality.
In the economic landscape of today, financial worries persisted for many individuals and families. That‘s why ALDI wants to position itself as „a discounter that helps you to enjoy the EOY period even during those tough economical times“.
Uniting Quality, Affordability, and Charm with Willie Witloof and Wanda Wortel
Solution
To further engage consumers and bridge the gap between perception and reality, we introduced Wanda Wortel/Charlotte La Carotte, a delightful addition to the narrative. In this new campaign, an extension of the End of Year 2022 initiative, Wanda Wortel/Charlotte La Carotte emerges as the helping hand of Willie Witloof/Gaston Le Chicon. Together, they epitomize ALDI's commitment to providing high-quality products at unbeatable prices. At the heart of it all is our headline: "Everything to make your End of Year wonderfully affordable."
Which assets did Serviceplan create?
Serviceplan created a multi-channel campaign for ALDI's EOY offerings:
- Video : TVC, Cinema, OLV, Billboards
- POS: Instore affiches, window stickers, display
- OOH, DOOH and high-impact (D)OOH formats in stations
- SoMe : TikTok, Instagram, Facebook
- Digital Paid Media
- Digital Owned Media
- E-magazine
- Print ads
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