Laut gegen Nazis
How we called for civil courage with a nationwide campaign.
How can we inspire people to use their voice against racism?
Challenge
Right-wing hatred has become really loud again. The majority stays silent and says nothing against it. Time to do something about it - with a loud campaign against racism.
Say it loud. Make a difference.
Solution
Together with Laut gegen Nazis (Loud against Nazis), we developed a nationwide campaign that calls on the majority of people to show civil courage and creatively inspires and encourages them to speak up. Because you can only do something against racism if you speak up.
The large-scale campaign started on January 27th 2021 - the "Day of Remembrance of the Victims of the Holocaust“ - and was visible throughout Germany in print and out-of-home. With messages and headlines against racism and for more tolerance, which only made sense if you said them out loud.
The result: Print became really loud against Nazis.
3x Bronze
1x Bronze
1x Silber
3x Bronze
1x Gold
