Marketingtrends 2024

The results of this year’s CMO Barometer are in and providing us with key insights into the marketing trends of the coming financial year.

A total of around 800 CMOs and marketing decision-makers from Europe took part in the survey. The answers we received show that the combination of emotional and artificial intelligence is the formula for success. As well as the development of emotional brands, new expectations are also being placed on agencies. In the future, CMOs will demand a more proactive approach, clever implementation strategies and innovative creation ideas – i.e. partners with a real challenger mindset. Superhero-like skills are needed in order to tackle the upcoming challenges together and also work on securing future viability at the same time. 

Further evaluations and key takeaways from the survey have been summarised for you and are now available to read. We are delighted to be able to share the 2024 visions of international brand managers with you. These visions will have a significant influence on the targets that are identified for the coming marketing year.