Plan.Net (Serviceplan Group) and ALDI help you choose your favorite wine
17.11.2022
Plan.Net (Serviceplan group) is the digital agency that helped ALDI develop its Wijnwijzer platform, a tool that offers users to find the ideal wine pairing for the meal of their choice, based on certain criteria (red or white wine, meat or fish, as well as price). A great way to make the "smart choice".
The tool is available all year round, but during the holiday season, Plan.Net adapts its content for a selection of year-end wines.
Moreover, in the coming weeks, using the Wijnwijzer platform will be ideal to combine good wine with an excellent holiday meal without forgetting the price!
The platform is in line with the First Party Data approach that Plan.Net is developing with ALDI to get to know its customers better and offer them the best experience.
