Emile Weber and Ludwig x Serviceplan travel far together
23/11/2023
Following an identity overhaul, Ludwig Serviceplan's hybrid Belux teams developed "All about your journey", an awareness and positioning campaign deployed over eight weeks for the Emile Weber group, a leader in mobility services, travel and business events.
Using a creative storytelling system orchestrated around four main scenarios, a content publication strategy defined in three phases and a bespoke local media plan, the campaign reveals a selection of moments in the lives of the group's customers across a variety of offline and online contact points.
The campaign will run in French, Luxembourgish and English until 14 January on all the communication media activated, including cinema, with a 45" film that condenses the four 60" TV adverts.
