Safety and elegance on the road: the Marcom Engine unveils its new BMW customer support autumn/winter 2023 campaign

The Marcom Engine (Serviceplan, Media.Monks and Berylls) unveils its BMW Customer Support Autumn/Winter 2023 campaign. Officially launched on the 1st October, this campaign proudly highlights BMW's Autumn and Winter equipment, such as the Winter Wheel Pack, but also BMW Accessories such as roof boxes, snow chains, ski/snowboard racks, and essential maintenance products to face the cold seasons.

In addition, the campaign was an opportunity for BMW to raise awareness among drivers to switch to winter wheels before the season starts so that they can drive safely. 

To ensure the success of this campaign, The Marcom Engine developed a series of assets. A social media campaign and high-impact display banners were produced with the aim of giving BMW maximum online visibility. POS material was also produced for BMW partners including static visuals, informative videos and posters detailing BMW Accessories and special offers. To ensure that customers had direct access to the information they were looking for, The Marcom Engine designed and developed dedicated campaign websites for both Belgium and Luxembourg. 

With this campaign, which fully reflects the manufacturer's ongoing commitment to ensuring the safety and driving pleasure of its customers, The Marcom Engine renews its promise to offer tailor-made communication solutions. The campaign demonstrates the high level of excellence that the agency sets itself in its work for the carmaker.