© Serviceplan Group 2024
15/12/2023
Aldi and Serviceplan unveil another sneak peek of your chic and affordable year-end celebrations!
ALDI and Serviceplan finally unveil the second TV spot of their year-end campaign, in collaboration with their partners Plan.Net and Mediaplus (Serviceplan Group), BOA, and Publicis. Of course, Gaston Le Chicon and Charlotte la Carotte - the beloved year-end heroes of ALDI Belgium - are still part of the party. They are customers' favorite advisors during this period.
This second film focuses on the experience of year-end holiday meals. The message that ties everything together: at ALDI, you find everything for your chic and affordable celebrations. And for this, this year, Gaston Le Chicon and Charlotte la Carotte are doing everything to ensure that everyone can enjoy the holiday assortment presented by the private label Gourmet Finest Cuisine®.
For the occasion, Serviceplan and ALDI have created special DOOH/OOH displays at the train stations of Liège, Ghent, and Antwerp, combining digital screens and static screens showcasing the TV spots, ALDI products, and their very attractive prices. The highlight is a total makeover of the corridor at Brussels Midi Station, where the variety of year-end products is showcased.