BMW Belux, in collaboration with its agency The Marcom Engine (strategic partnership between Serviceplan Group, Media.Monks & Berylls), is proud to present the launch of two iconic campaigns for the youngest members of the BMW Family: the BMW 4 Series and the BMW M4.

Symbolizing the fusion of innovation and tradition, these new models redefine automotive excellence with their groundbreaking features. The lineup includes: 

- The BMW 4 Series Convertible

- The BMW 4 Series Coupe

- The BMW M4 Coupe

- The BMW M4 Convertible

The integrated communication strategy includes a mix of offline and online touchpoints to capture public attention across the country.

For the BMW 4 Series, the national communication includes Paid Media such as video, display and native, web communications and e-mailings. Dealer communications included baches, beach flags, POS digital, car stickers, grizzly, showroom visuals and offline and online assets (ad templates, Outlook signatures, SEA, social media...).

In the communication strategy for the BMW M4, The Marcom Engine deployed a mix of content in paid channels, including social media, video and display, combined with strategic web ads and emails. At the dealer level, customized POS materials and digital assets ensured that dealers were able to optimally present and promote the BMW M4 models.