BMW Belux has teamed up with The Marcom Engine - the strategic partnership between Serviceplan Group, Media.Monks and Berylls - to launch a tactical campaign to encourage car enthusiasts to discover the new 100% electric BMW i4.

With its dynamic coupé silhouette, sporty exterior and technological features, the new BMW i4 is attracting attention not only for its cutting-edge design but also for its attractive pricing. For example, professionals can drive the new BMW i4 from €444/month excluding VAT (in Belgium).

The campaign also encourages people to discover the driving pleasure of all the 100% electric models. This will take place from 1 to 8 June during Electric Test Drive Days at BMW dealerships.

The campaign, which runs from 22 May to 7 June, will be deployed across a range of channels and touchpoints, including paid social, organic social, in-store dealer material, display banners, the website, e-mailings, as well as print and radio.