This summer, Shell, in partnership with Serviceplan, is launching an activation campaign offering the chance to win 1 year's free petrol. The campaign is open to members of the Shell GO+ loyalty programme, who are eligible to win the prize by filling up while using the Shell app.

The aim of the campaign is to encourage existing Shell GO+ members to take advantage of this unique offer of 1 year's free petrol and to recruit new members to its loyalty programme. As a reminder, the Shell GO+ programme is a single application that allows you to collect points to obtain discounts, personalised offers and exclusive surprises, as well as paying for petrol without using your mobile phone.

To support this initiative, a range of materials have been developed for POS equipment in stations, as well as for the Shell website and app. The campaign will start on 19 June and will be visible in both staffed and unstaffed Shell stations until 17 September 2024 in Belgium and the Grand Duchy of Luxembourg.