BMW Belux, in collaboration with its agency The Marcom Engine—a strategic partnership between Serviceplan Group, Media.Monks, and Berylls—is excited to announce the launch of a new campaign for the latest version of the BMW i4. Officially launched on July 15th, the campaign showcases the enhanced features of the BMW i4, a model already well-established in the market.

The new BMW i4 boasts several aesthetic and technological upgrades, including innovative light signatures, a redesigned radiator grille, a sportier steering wheel, two-tone wheels, and an improved infotainment system. These enhancements underscore BMW's dedication to push the boundaries of design and technology.

To ensure the campaign's success, The Marcom Engine has developed a comprehensive suite of promotional materials. This includes display ads, native content, online videos on YouTube, and posts on Meta and LinkedIn. Additionally, a national email campaign and dealership materials will be distributed to bolster communication around the new BMW i4.

This campaign exemplifies BMW's commitment to pioneering automotive innovation and highlights The Marcom Engine's expertise in crafting creative and tailored communication solutions. By integrating strategy, innovation, and excellence, the agency has produced a compelling campaign that accentuates the new features of the BMW i4 and reinforces the BMW brand's market presence.

Credits:

Agency: The Marcom Engine (Serviceplan, Media.Monks & Berylls)

Brand: BMW

Client: BMW Group Belux

Contact:   Pascale Goudvis, Sarah Heivers , Laetitia Thonar, Anne-Katrien van Pottelberge, Georges Pagalis, Kirsten Major

Campaign Title: BMW and The Marcom Engine unveil the new version of the BMW i4.

Account team:  Aymeric Wielemans, Nathalie Vergught

Design/Studio: Media Monks

Digital Producer : Arnaud Müller

Digital Agency : Plan.Net

Project Management: Ben Cleners

Webmaster : Sami El Nakadi

Digital Media Agency: Mediaplus

Connections Planner: Robin Gérondal

Social Media Expert: Femke van Rijt 

CRM Expert : Maria Triantafyllos