Serviceplan Make recently had the exciting opportunity to design and create a pop-up stand for YSL beauty at the renowned Rock Werchter festival. The project, known as the YSL Beauty Light Club, was a huge success and drew in crowds with its innovative and engaging activations.

Led by our dedicated designer, Redgie Stalpaert, and 3D designer Christopher Perri, the team at Serviceplan Make worked hard to bring the YSL Beauty Light Club to life. From developing the initial concept to crafting 3D designs and creating 2D assets for production, every detail was carefully considered to ensure a memorable experience for festival-goers.

The YSL Beauty Light Club featured a variety of exciting activations, including beauty stations where attendees could have their make-up done by professionals, a gamble game with exclusive prizes, and a thrilling 360° video experience. The pop-up stand not only showcased the latest YSL Beauty products but also provided a fun and interactive space for festival attendees to enjoy.

One of the highlights of the festival was the performance by the ambassador of YSL Beauty, the talented Dua Lipa. Her electrifying set brought energy and excitement to the YSL Beauty Light Club, further contributing to the success of the activation.

The YSL Beauty Light Club at Rock Werchter made a significant impact on both paid and earned media, generating buzz and excitement both online and offline. Top influencers from the Benelux and Germany were invited to experience the activation firsthand, further amplifying the reach and visibility of the project.

Overall, the YSL Beauty Light Club was a standout success for Serviceplan Make, showcasing their creativity and expertise in designing engaging and memorable brand experiences. With their dedication to excellence and innovative approach to design, it's no wonder that Serviceplan Make is a trusted partner for top brands like YSL Beauty.

Credits: 

Project Manager and Graphic Designer : Redgie Stalpaert

3D Designer : Christopher Perri

Studio Manager : Veronique Renier – Bert de Blauw

Account Lead : Tatevik Petrosyan

Managing Director : Monia Kayila

Client : YSL Beauty – Aurélia Massuij