Plan.Net, the Digital Consulting, Experience, and Tech Agency of the Serviceplan Group, has been selected as the Direct Marketing & Digital agency for bpostgroup following a competitive pitch process supported by Martine Ballegeer (Pitchpoint). The collaboration is set to span three years. 

The partnership officially started on May 24, 2024, with a kick-off day involving all the winning agencies, including the lead agency (Mortierbrigade), and the employer branding agency (Fantastic). This event marked the beginning of an alliance aimed at enhancing bpostgroup's digital presence and customer engagement. Additionally, Initiative has been selected as the new media agency. 

Plan.Net will execute a variety of One-to-One Marketing and Digital services, focusing on creating personalized and effective marketing solutions for bpostgroup.  

Plan.Net’s mission will be to generate high-quality B2B and B2C leads, drive sales and actions among target audiences, and enhance brand engagement. This will be achieved through data-driven strategies and the precise implementation of existing plans into impactful direct marketing campaigns. 

The entire Plan.Net team is extremely proud to have won this new client account and is eagerly looking forward to a collaborative partnership with bpostgroup brands and the other agencies in the ecosystem.