MINI, the iconic brand that transformed the automotive world with its bold vision of the compact car, is celebrating 65 years of innovation and success. Since the launch of its first two compact cars on 26 August 1959, MINI has been at the forefront of an automotive revolution. Now, after 65 years of change, creativity, comfort, adventure and innovation, the 5th generation of MINI continues to embody the icon we know.

The new MINI family includes the 100% electric MINI Cooper Electric (the electrified go-kart sensation), the adventurous MINI Countryman (available in all-electric and combustion versions), the iconic MINI Cooper (revisited) in 3-door and 5-door versions, and the first-ever MINI Aceman Electric (the new ace of the pack).

To celebrate its 65th anniversary, MINI is offering exclusive promotions on a wide range of MINIs available from stock throughout September. Depending on the model chosen, the anniversary bonus is up to €1,500 for the MINI Cooper 3-door or 5-door, and up to €1,000 for the MINI Cooper Electric. In addition, an exceptional offer is reserved for the new MINI Countryman, with an anniversary bonus of €2,000 for vehicles in stock! And to round these celebrations in style, an additional trade-in bonus of up to €2,000 will be granted on top of the value of the old vehicle at the time of trade-in.

To announce these exceptional offers, The Marcom Engine (Serviceplan, .monks & Berylls), in collaboration with media partner dentsu, has created a tailor-made campaign. The campaign invites all MINI fans to celebrate the brand's 65th anniversary and get behind the wheel of the MINI of their dreams. The campaign will be visible on the national website, on the radio, on social medias and through banners, and will be active in Belgium and Luxembourg.

For more information, visit mini.be or mini.lu

Credits: 

Agency : The Marcom Engine (Serviceplan, .monks and Berylls)

Brand: MINI

Client: MINI BELUX

Contact: Stijn Vermeulen, Saschia De Rudder, Céline Deplasse, Babette Gogne

Campaign Title: MINI 65th Birthday

Account team: Aurora Casiraghi (Media.Monks), Benoit Leveque (TME)

Digital Project Management: Aurora Casiraghi, Renata Faro, Alexander Strobbe, 

Social Media Project Manager: Monica Monte

Digital Agency: Plan.Net

CRM Project Manager: Anouk Wijnants

Campaign Manager: Ward Pardon

Digital Media Agency: Mediaplus

Connection Planner: Robin Gérondal, Axelle Raquet

Offline Media agency: dentsu

Communication director : Caroline Crispeels

Communication consultant : Pierre Coppens