The Marcom Engine, the dynamic partnership between Serviceplan Group, Monks, and Berylls, is proud to announce the official launch of the latest version of the BMW 1 Series in Belgium and Luxembourg. Starting from September 30th, the campaign will introduce an upgraded version of this popular model, focusing on its refined design and enhanced features, maintaining its place as a true icon of performance and style.

The campaign highlights the continued focus on traditional driving dynamics, ensuring that BMW enthusiasts can enjoy the powerful and responsive performance they've come to expect from the brand. 

The campaign, launching on September 30th, will be implemented across multiple channels, such as OOH, DOOH, display advertising, native advertising, online video, native social media on platforms like Meta and LinkedIn, dealer materials (including ad templates, POS digital content, Outlook signatures, showroom visuals, banners, and dealer social media content), the website, and national as well as dealer emails.

Credits:

• Agency : The Marcom Engine (Serviceplan, Media.Monks & Berylls)  

• Brand : BMW 

• Client : BMW Group Belux  

• Contact : Laetitia Thonar, Pascale Goudvis, Georges Pagalis, Kirsten Major, Anne-Katrien van Pottelberge, Camille Plaetinck,  Manon Speleers, Sarah Heivers 

• Campaign Title : BMW 1 Series   

• Account team :  Gaelle d’Haese, Nathalie Vergught, Aymeric Wielemans

• Content lead : Arnaud Muller  

• Producers : Sabrina Ali 

• Digital Agency : Plan.Net (Serviceplan Group)  

• Digital Project Management & Webmastering : Renata Souza Faro, Sami El Nakadi 

• Digital Media Agency : Mediaplus (Serviceplan Group)  

• CRM : Maria Triantafyllos 

• Connections Planner : Femke van Rijt, Robin Gérondal  

• Social Media Expert : Femke van Rijt