ALDI Luxembourg, in collaboration with Serviceplan, announces the launch of a new campaign highlighting the quality of its products, the diverse range it offers to its customers, and its private label brands. The campaign, which began on September 16, will run for eight weeks across multiple platforms.

ALDI Luxembourg's goal is to convince customers of the quality of its private label brands, which provide a credible alternative to major international and local brands. ALDI offers a wide assortment, including not only private label products but also a selection of local products and a full range of Portuguese products. With the same high standard every time: no compromise on quality. In short, at ALDI, you can choose between quality, "qualiteit," or "qualidade" – and every choice is the right one!

The channels for this campaign include a variety of media. These include a TV spot, DOOH displays, two online video (OLV) ads, and YouTube ads. Additionally, the campaign will be supported by digital content available on various online platforms, as well as on social media and other digital channels of ALDI.

The campaign is the result of a collaboration between ALDI Luxembourg, Serviceplan, and Plan.Net, in partnership with Boost, BOA Creative Agency, and Wavemaker.