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C&A and Mediaplus Belgium launch 360° Fall Capsule Campaign in Antwerp

17.10.2024

From 17 October to 7 November, C&A and Mediaplus Belgium (part of Serviceplan Group) are jointly highlighting the cosy & warm autumn and winter women's collection at the C&A shop on Meir street in Antwerp. This includes an inviting window display, an inspiring dedicated style court in the shop, and a local OOH campaign to encourage people to discover the collection in the store.

The shop will also feature a photobooth, all dressed up in an autumn theme. In it, visitors can show off their Fall Capsule outfits as well as take some fun selfies. Those who share their photo on Instagram or Facebook with the hashtag #FallwithCA will have the chance to win a gift voucher of no less than €200. The competition will run until 3 November, and the C&A jury will choose the three most fun and original photos on 4 November.

The campaign, developed by C&A and Mediaplus Belgium, will also be launched in Amsterdam and Berlin on the same date.

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chloe
Chloe Le Garrec
Marketing Manager Serviceplan
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