Starting October 7 and for two weeks, La Redoute is rolling out an original campaign in the central stations of Brussels and Antwerp. Created and launched by Mediaplus, the media agency of the Serviceplan Group, this campaign features a LED cube displaying dynamic and static visuals that highlight the key features of La Redoute's new range of sofas, including their quality and attractive prices. To enhance the experience, a sofa from the brand will be placed next to the cube, allowing travelers to test the product’s comfort directly on-site.

The stations were selected for their high foot traffic and long waiting times, encouraging passersby to sit down. This approach enables La Redoute to establish a direct connection with consumers, offering them a moment of comfort while discovering the brand. The campaign, which combines visual innovation and a tangible experience, allows people to explore the products in an everyday setting.

This campaign by Mediaplus will run from October 8 to 21, with the first week in Brussels and the second week in Antwerp, where thousands of travelers will have the opportunity to experience La Redoute’s sofa quality firsthand.