Mediaplus secures Bosch's International Media Account across 38 countries
08.10.2024
Like a Bosch: Mediaplus has successfully won the pitch for the global media account of the technology and services giant Bosch. Effective immediately, the independent agency group will now oversee media strategy, planning, and purchasing for ten different Bosch business units with ten individual target groups: Power Tools, Home Comfort, Mobility Aftermarket, eBike, Smart Home, Corporate, Rexroth, ITK Engineering, Energy and Building Solutions.
The account spans 38 countries across Asia, Africa, Europe, and Australia. With a central hub, Mediaplus will manage the diverse objectives of each country and business unit, ensuring tailored media solutions on a global scale.
