For the third consecutive year, Serviceplan Group, in the context of the CMO Council and in partnership with Media Marketing, is organizing the prestigious election of the CMO of the Year 2024.

The CMO Council, founded in Munich in 2017 by Serviceplan Group, was established to create an exclusive network comprising the nation's most influential marketing leaders. In 2022, this concept was introduced in Belgium, now encompassing over 80 CMOs.

The CMO of the Year Award is one of the highest distinctions in Belgium’s marketing landscape, recognizing the marketing director who stands out as an industry role model, not only for their expertise but also for their extensive experience and influence in the field. The winner is elected exclusively by their peers in the CMO Council and a jury of journalists from Media Marketing.

The finalists for the CMO of the Year 2024 are:

• Aline Lemaire, Marketing Director Benelux, The Coca-Cola Company

• Andy van Hassel, Global Marketing Director, Duvel Moortgat

• Caroline Baume, Marketing Director Benelux, Mondelez International

• Florence Muls, Chief Communication and CSR Officer, Engie

• Valérie Morfitis, Global Media Director, Unilever

Marketing decision-makers in the Belux region will be invited to vote for who they think deserve the covoted award. The winner will be announced at a special event on November 26th, where the results of Serviceplan’s CMO Barometer survey will also be unveiled.