Serviceplan Group announces the arrival of Annabelle Klop as Managing Director of Serviceplan Amsterdam. In her new role, Klop will lead the agency’s mission to amplify ‘ÜberCreativity’, an innovative approach developed by Serviceplan’s Global Chief Creative Officer, Alex Schill. Klop’s arrival marks a strategic move to elevate this approach locally and create a stronger presence in the Dutch market.

Supported by a team of 25 professionals and a robust client base, Serviceplan Amsterdam combines diverse perspectives in strategy, creativity, PR, media, data, and technology to offer brands a unique, integrated approach to growth.

Peter Vande Graveele, CEO of Serviceplan Group Belux and founder of Serviceplan’s initial presence in both Belgium and the Netherlands, highlights the importance of cross-border collaboration: "Annabelle’s arrival will significantly enhance the synergy between Serviceplan Brussels and Serviceplan Amsterdam, enabling us to provide even more cohesive and impactful solutions for our clients across the Benelux region."