Serviceplan, in collaboration with Ligue Braille/Brailleliga and the Belgian streetwear brand ‘BShirt Rocks’, is proud to announce the launch of the ‘Talkie-Beanie’ campaign, a pioneering initiative that aims to make the textile industry inclusive for the blind and visually impaired.

At the heart of the campaign is the ‘Talkie-Beanie’, a beanie designed to help the visually impaired navigate everyday clothing decisions. The beanie features a QR code inside, which, when scanned, makes information accessible through speech synthesis technology on the blind and visually impaired’ smartphone. This technology reads aloud key details such as the color of the garment and washing instructions, enabling the visually impaired to dress independently and care for their clothes without external assistance.

"The 'Talkie-Beanie' is much more than a trendy gadget. It’s a statement - a reminder that even the simplest daily tasks, like choosing clothes and sorting laundry, can be real challenges for visually impaired individuals," explains Nancy Delhalle, COO of Serviceplan Group. "Moreover, with this project, our agency aims to meet the European Union’s 2030 sustainability goals for a more sustainable textile industry. When we consider that 30 million Europeans suffer from visual impairments*, a number that is increasing due to the aging population, we realize that this project addresses many of society’s challenges. This is why Serviceplan has also initiated discussions with key players in the textile sector to accelerate the adoption of a new standard for garment care."

Looking for a useful gift as the holiday season approaches? From November 4th until stocks run out, buy a Talkie Beanie and support the Ligue Braille/Brailleliga, as €1 will be donated to the association for every beanie purchased.

Further Details:

• Launch Date: November 4th, 2024
• Where to find the beanies: BShirt Rocks Store, Place de la Vieille Halle aux Blés 25/26, 1000 Brussels or on their online store

Credits

Client: Ligue Braille/Brailleliga

Ligue Braille/Brailleliga contacts: Christine Massin, Charlotte Santens, Marie-Charlotte Castellini, Benjamin Plastria

Bshirt Rocks contacts : Nicolas Pruvost, Louise Quintin

Project Manager : Chloe Le Garrec

Creative Art Director : Marc Thomasset

Creative Copywriters : Manuel Sarraf, Nathalie Strybos

Graphic Designers : Denis Roumegoux, Antonin Lefevre