On November 26th, for the third consecutive year, the CMO Council, in collaboration with Serviceplan Group Belux and representatives of the trade press, organized the election of the CMO of the Year. 

The finalists for the CMO of the Year 2024 were: 

·       Caroline Baume (Mondelez) 

·       Aline Lemaire (ex-The Coca-Cola Company) 

·       Valérie Morfitis (Unilever) 

·       Florence Muls (Engie) 

·       Andy van Hassel (Duvel Moortgat) 

And the winner is… Valérie Morfitis, Global Media Director at Unilever! Congratulations to her! Valérie Morfitis succeeds José Fernandez, Chief Marketing Officer at D’Ieteren Automotive, who was awarded the title of CMO of the Year in 2023. 

Valérie Morfitis, Global Media Director, Unilever: 

“Following the recent title of Belgian Marketing Leader of the Year awarded by BAM, I am deeply honored to receive the title of CMO of the Year, presented by my peers from the CMO Council. My professional purpose is to relentlessly connect to make an impact together. This encapsulates my superpowers: visionary leadership and the ability to connect for growth. I emphasize the fundamental importance of connection with consumers, media and agency partners, and, of course, my internal team. I set a clear vision and ambition for the team and invest time and effort in developing each member.” 

Peter Vande Graveele, CEO Serviceplan: 

“Valérie deserves the title of CMO of the Year 2024 not only for her impressive professional career but also for her personal involvement in our sector, her societal commitments, and, of course, the excellent results achieved by Unilever. She has successfully transformed Unilever’s campaigns, moving from traditional awareness-driven campaigns to an infinite loop marketing strategy and from broad socio-demographic targeting to data-driven community targeting. Among her remarkable initiatives are the 'mods' in games like Fortnite and Minecraft to promote vegetable consumption, as well as her work on Unilever’s 'Marketing to Kids' program, setting new standards for advertisers. Her vision is clear: to place the consumer at the center of every decision. 

Valérie is also actively engaged in our sector: she has been a member of the UBA board of directors for seven years, led the ‘Media Exchange’ community, is a member of the CIM board, and teaches at the CommPass Media Academy. In summary, Valérie Morfitis embodies inspiring leadership and a true passion for innovation and marketing excellence, making her fully deserving of the title of CMO of the Year 2024!”