BMW Belux and The Marcom Engine redefine the Brussels Motor Show with an immersive virtual experience
16.01.2025
BMW Belux, in collaboration with its agency The Marcom Engine, a strategic partnership between Serviceplan Group, .Monks, and Berylls, is proud to launch the BMW Virtual Tour for the Brussels Motor Show. This immersive experience allows visitors to explore all BMW models, even from the comfort of their homes.
The Marcom Engine leveraged the expertise of Plan.Net Belgium, Serviceplan Group’s digital agency, which played a pivotal role in the design and execution of this immersive experience. Ensuring smooth navigation, full compatibility, and high-quality traceability, users can enjoy a 360° view of the models, visualize available configurations, packages, pricing, and even book a test drive or request a quote directly through the tool.
This initiative is part of BMW’s ongoing campaign "Joy Deals," which enables users to explore their preferred driving experiences: Innovative, Sporty, Elegant, and Outdoor, tailored to suit their lifestyles.
The project was executed in just 48 hours, with images captured just before the salon opened, seamlessly integrated into the virtual environment. By January 12, the BMW Virtual Tour was live, offering an engaging and immersive experience to an international audience.
