Lore Meert joins Serviceplan as Business Director

Serviceplan is excited to announce the appointment of Lore Meert as its new Business Director.

With nearly ten years of experience at mortierbrigade and a successful track record in marketing leadership at 62MILES, Lore brings extensive expertise to her new role. 

Lore began her career at mortierbrigade, where she worked with prominent clients such as Orange, Kia, De Standaard, ING, and Dreamland. Over the years, she developed her skills and advanced within the agency. Most recently, Lore was responsible for the marketing strategy of 62MILES and its six agencies, including mortierbrigade, where she focused on strategic marketing and driving agency growth.

At Serviceplan, Lore will work closely with fellow Business Director Marieken Maes to drive the agency’s growth while fostering a dynamic and innovative creative culture. 

“After just a few days, I can already feel the team’s eagerness to produce exceptional creative work. I’m committed to contributing 200% to this ambition,” Lore shares. “The opportunities offered by the international group are truly impressive, and I’m excited to leverage these resources to help the agency thrive.”

Peter Vande Graveele, CEO of Serviceplan Group Belux, commented: “We are thrilled to welcome Lore to the team. Her extensive experience and passion for creative excellence make her a perfect fit for our vision of delivering innovative, client-centric solutions.”