Plan.Net Belgium strengthens its expertise in Data, CRM & Marketing Automation with 3 new hires

Plan.Net Belgium has bolstered its Data, CRM & Marketing Automation team with the addition of three skilled professionals: Nabila Barlas, Maximillian Smets, and Maria Triantafyllos. This strategic expansion underscores Plan.Net's commitment to delivering innovative and pragmatic solutions that unlock the power of data, drive personalized customer experiences, and achieve measurable business results.

Nabila Barlas joins the agency as our new Data, CRM & Marketing Automation Lead. With extensive experience at Luminus and Kwanko, Nabila specializes in shifting businesses from traditional marketing to intelligent and data-driven approaches. She has successfully led CRM & marketing automation projects, built high-performing teams, and optimized customer experiences to drive ROI. From auditing and implementing MarTech projects, Nabila’s expertise in change management allows her to work closely with teams to understand challenges and deliver tailored solutions. By fostering alignment and navigating siloed structures, she ensures seamless transformation and sustained success across departments.

Maximillian Smets has come on board as a Junior CRM Project Manager, bringing valuable experience from his previous role at MediaMarkt. Maximillian will play a vital role in executing CRM strategies and marketing automation projects, collaborating closely with Nabila and Maria to ensure efficient project delivery and exceptional client outcomes.

Maria Triantafyllos, a seasoned CRM Expert & Project Manager, joined earlier this year from PwC, where she excelled as a CRM Consultant. Maria’s expertise in designing tailored CRM solutions and managing complex projects enhances Plan.Net’s ability to deliver impactful campaigns and measurable results.

“Data, CRM, and marketing automation are at the core of modern marketing strategies,” said Melissa Bekaert, Managing Director of Plan.Net Belgium. “With Nabila, Maximillian, and Maria on board, we’re not only addressing today’s market demands but also equipping our clients for the future. A well-structured data foundation is critical for businesses aiming to integrate AI-powered solutions that improve efficiency, optimize campaigns, and deliver personalized customer experiences.”

This focus on CRM and marketing automation aligns with key findings from the CMO Barometer by Serviceplan Group, which highlights database marketing, customer journey management, and personalization as top priorities for CMOs navigating the cookieless future and leveraging first-party data.

Plan.Net Belgium’s expanded team now offers even greater support to clients with end-to-end solutions, including data cleansing and structuring, designing seamless customer journeys, executing email marketing campaigns, and delivering in-depth campaign analytics. With these new additions, Plan.Net Belgium is poised to help marketers thrive in an ever-evolving digital landscape.