Serviceplan's new campaign invites ALDI customers to go on an adventure

Shopping at ALDI is always a smart choice. But this time, it also rewards you with discounts for unforgettable outings! With a new savings campaign, customers can enjoy significant discounts on a wide range of activities—up to 60% off more than 60 experiences. A clever way to shop at low prices while making the most of exciting experiences.

To promote this initiative, Serviceplan developed a cheerful and dynamic campaign featuring a colorful 3D world, created in collaboration with Colorbleed, BOA, and Wavemaker. The idea? The moment you step into ALDI, you’re already somewhere else! This playful concept highlights how shopping at ALDI also opens the door to relaxation and adventure.

Running from March 17 to May 3 in Belgium, the campaign will be widely visible through a powerful media mix, including TV, OLV, impactful digital formats, cinema, newspaper ads, OOH and DOOH, POS materials, and activations across ALDI’s own channels, such as the ALDI brochure, website, and social media.

At ALDI, shopping isn’t just about saving smartly—it’s also about creating new memories!

The Offer

From March 17 to May 3, all ALDI customers in Belgium can collect discount vouchers offering up to 60% off 60 activities across Belgium, France, the Netherlands, and Germany. From amusement parks, adventure parks, and zoos to museums and relaxing wellness experiences—there’s something for everyone!

The principle is simple: during the promotion period, customers receive a €5 discount voucher for every €10 spent. They can save, accumulate, and redeem their vouchers via the ALDI ENJOY app or the website aldi-enjoy.be. Depending on the chosen activity and date, discounts can go up to 60%.