Serviceplan appoints Gregory Cosman As Ai Task Force Leader in Belgium
2003.2025
With over 20 years of experience in digital acceleration, Gregory Cosman has played a key role in major transformation projects across various industries. Passionate about innovation and AI, he is recognized for his ability to combine strategic vision with operational execution.
In close collaboration with the management team, including Peter Vande Graveele and Nancy Delhalle, Gregory’s mission is to define and implement an ambitious local AI strategy aligned with the group’s global objectives. This strategy involves integrating a range of AI solutions throughout the marketing value chain—from content generation to data analysis and marketing process automation.
In this context, Gregory is already actively engaged in projects for the agency’s clients, who have chosen to advance their AI transformation with Serviceplan.
At the same time, under the leadership of the task force, Serviceplan has launched a large-scale training initiative for all teams to ensure they keep pace with evolving skills. AI is a revolution that impacts all areas of expertise, and it is crucial that our teams are fully prepared to harness its full potential.
However, AI integration at the House of Communication is not just about technology or training; it is also based on a proven methodology and a strong ethical framework. The group's Responsible AI Framework ensures the responsible and transparent use of artificial intelligence, reassuring clients about compliance and the positive impact of these solutions.
THE GARAGE: AN AI ACCELERATOR DRIVING INNOVATION
To bring this vision to life, Serviceplan Group relies on The Garage, an AI accelerator designed to transform innovative ideas into high-impact opportunities. The Garage plays a key role in identifying AI use cases, developing Proof of Concepts (POCs), and rapidly integrating these solutions into internal processes and client operations through a co-creation approach.
The "Think Big, Start Small" approach is at the heart of this initiative. The Garage enables experimentation, optimization, and agile deployment of AI innovations, leveraging multidisciplinary teams that combine expertise in strategy, technology, and creativity.
GENERATE.AI: GENERATIVE AI POWERING CREATIVE CONTENT
A key pillar of this strategy is the launch of Generate.AI, marking a major milestone in AI-powered content creation. This generative AI platform revolutionizes visual content production while ensuring strict standards in data confidentiality, security, and intellectual property rights. Designed to offer full control over data and creative processes, Generate.AI provides a secure, GDPR-compliant environment for brands.
Through The Garage and Generate.AI, Serviceplan Group reaffirms its ambition to become a key player in leveraging AI to drive client growth, accelerate innovation, and deliver outstanding operational efficiency. This positioning marks a significant step in the group’s digital transformation, reinforcing its ability to push the boundaries of creativity and marketing performance.
