Settle the naturality of the brand.
Challenge
Revealing the natural know-how of the brand takes us on a journey where impact meets authenticity. Picture a narrative that unfolds the brand's unique expertise in a way that captivates and resonates.
As the brand charts its course towards international development, the focus is on crafting a consistent communication strategy that transcends borders. This narrative becomes the backbone of the brand's growth story, ensuring a unified voice that echoes globally.
Within the realm of communication, the brand's story is carefully shaped to draw a seamless connection between the beauty of nature and the unparalleled efficiency it embodies. Each message becomes a chapter, intricately linking the brand's essence to its unwavering commitment to effectiveness. Step into this narrative world where the brand's natural prowess takes center stage, harmonizing with a global vision that speaks to the heart of its identity.
The Creation of the whole communication territory able to be implemented in all countries
Solution
Embarking on a journey of strategic development, the brand meticulously crafted six distinct toolkits, spanning across key mediums such as KV, Video, POS, and Web, each tailored for six major products. Picture a comprehensive suite designed to elevate the brand experience on a global scale.
In our commitment to ensuring a harmonious brand presence, we extended clear-cut guidelines to each country. These guidelines serve as a compass, empowering local teams to maintain coherence in their implementations. It's a narrative of precision and collaboration, where the brand's identity thrives seamlessly across diverse regions, guided by a shared vision and a set of uniform principles.On May 17, 2023, the International Day Against Homophobia, Biphobia, Intersex Discrimination, and Transphobia, the project was promoted through social media, the Saved Memories website and other channels.
"Serviceplan supports us in our new campaigns which aim to re-anchor the Arkopharma brand on our fundamentals: respect for nature and our scientific expertise."
Global Marketing and Digital Director
Arkopharma
Key Takeaways
#1
A communication platform able to convey all the products benefits in all the countries in a coherent way.
#2
An effective way to produce integrated taylormade tool kits .
#3
A platform that starts from products sales KPI to build a real brand preference.
