How to keep the brand’s territoty?
Challenge
To create the Biogaran reflex for everyday aches and pains we need to mention all the main attributes of the range in relation to societal expectations (price, distribution, made in France).
Create a distinctive communication territory.
Solution
To create this campaign, we used the packaging of the Biogaran Conseil range as a starting point and we animated these boxes to humanise the campaign and create a more friendly atmosphere, while at the same time focusing on a health issue.
On May 17, 2023, the International Day Against Homophobia, Biphobia, Intersex Discrimination, and Transphobia, the project was promoted through social media, the Saved Memories website and other channels.
Key Facts
Key Takeaways
#1
A communication platform able to convey all the products benefits and messages.
#2
An original idea to highlight the range through the humanisation of Biogaran packaging.
#3
A new product communication platform with a strong link to the brand territory.
