Educate about the pharmaceutical industry
Challenge
How to explain clearly the challenge of drug research and production to a wide typology of audiences?
We needed to immerse the user in the environment of Janssen, and create an experience that can be a substitute to a real visit of the factories and laboratorie. The challenge is to open access to highly protected area of the medicament production and Identify a way to incarnate Janssen in a VR experience.
A complete story
Solution
We created a 15 minutes interactive VR experience, hosted on Occulus Go, sharing the history of Janssen laboratory and showing its backstage to its partners and employees.
We manage the movie direction and production over 3 Janssen sites (France and Belgium) plus an additional green-screen environment in Munich.
"Janssen Window has allowed us to lift the veil on our activities and the technology used by Plan.Net has truly served our desire for transparency."
Corporate Communication Senior Manager
Janssen France
Key Takeaways
#1
An innovative 360° interactive experience revealing the backstage of a strategic industry.
#2
A successful communication tool for Janssen sales representatives.
#3
A successful onboarding tool for new Janssen employees.
