Sarenza launches its "Boots" collection with Serviceplan
23.10.2018
Sarenza, a major player in online shoe sales, is launching a new digital campaign this Tuesday, October 23, to support the launch of its "Bottines 2018" collection.
The campaign is built around two films (15'' & 20'') that lift the veil on what causes dogs to pull frantically on their leashes or lunge at passers-by in the street. There's only one explanation... their owners' shoes damage their image. Sarenza, the most popular brand among shoe lovers, suggests adopting its new collection of booties so that they can regain their pride alongside their owner.
This "Bottines" campaign is the ninth digital activation since Sarenza entrusted this mission to the Serviceplan agency a year ago.
These two digital films will be visible for three weeks from October 23 on all Sarenza proprietary networks.
