The French heritage brand of authentic jams, cookies and desserts Bonne Maman is launching a major wave of national OOH advertising this Wednesday, February 6, to support the launch of its new "Compotée" range, complementing the TV campaign broadcast since January 11.

This first visual, soon to be followed by a second, unveils a dreamlike, poetic communication territory based on the new "Bonne Maman libère ma part d'enfant" brand platform. This ultra-feminine universe recalls the candor of childhood and the sweetness of the garden, to express all the freshness of this "Strawberry Raspberry Compote with Elderflower". At the heart of this creation, the product is set in majesty, magnified in its iconic glass jar, engraved with the Bonne Maman brand.

The Mediaplus agency (Serviceplan France) has developed a large-scale media plan to promote this new communication territory. The campaign will be deployed across France on traditional billboards and digital displays (Monoprix network).

Coming soon: the Fruits Intenses variant, a jam range with less sugar and more fruit.