Andros launches Kidifruit with Serviceplan
04.03.2019
Andros has always been committed to bringing the best of fruit to everyone, and now presents its latest innovation, KIDIFRUIT. Born of a project that combines the pleasure of fruit with a healthier, more balanced diet and transparency, KIDIFRUIT re-enchants the daily lives of families by offering the first range of blended fruit, without pesticide residues(1), outside the baby food aisle.
To support this launch, the Serviceplan agency has created a dreamlike, educational communication territory combining realistic nature and 3D animation, in which two accomplices, Kidi and Api, experience adventures in the midst of fruit orchards and learn to discover and respect nature.
About KIDIFRUIT:
Available in the fresh produce and grocery sections, the KIDIFRUIT range offers a wide choice to suit every taste, even on the move. There are no fewer than 3 tasting formats and 11 gourmet recipes to choose from, featuring apple, apricot, banana, strawberry, raspberry, peach, pear and mango. This diversity of tastes and flavors is complemented by a unique texture, adapted to the youngest children in the diversification phase. KIDIFRUIT has it all!
No pesticide residues, No added sugar (2)
(1) Andros guarantees a residue level of less than 0.000001% within the limit of quantification of the targeted molecules.
(2) Contains sugars naturally present in fruit.