The APICIL Group, France's 4th largest social protection group, is launching a new advertising campaign for the general public, with a TV film at the heart of the campaign, broadcast for the first time on Saturday September 28 in prime time, in a 45'' event format, on a major national channel: France 3.

The film spotlights Damien Seguin, double Paralympic champion and the first disabled skipper to compete in the Imoca solo round-the-world race. A partner of the Apicil Group since 2018, he will be lining up at the start of the Vendée Globe 2020 under the Group's flag.

The film's narrative, as well as Damien Seguin's personality, powerfully convey the APICIL Group's commitment to fighting vulnerability, and symbolically illustrate the values it stands for: inclusion, sharing and excellence.

The campaign will be supported by TV, digital (Display + DOOH), replay and billboard media. The film will be broadcast on TV in its event format, with the aim of boosting awareness, as well as in a more offensive format, with the objective of transformation.

About Apicil

The APICIL Group, France's 4th-largest social protection group with sales of €2.41 billion, offers a comprehensive range of high-performance solutions in health and provident insurance, savings and financial services, and retirement for individuals and professionals. Every day, the Group's 2,187 employees bring their expertise to more than 46,000 companies and 2.2 million protected policyholders. Together with its members, the Group works closely with its customers to meet their needs, from the most general to the most specific (disability, mass retailing, construction, etc.) and at every stage of their lives. The APICIL Group is an equal-opportunity mutual insurance company that supports public-interest causes and contributes to the advancement of major social projects.