Aurélien Bigot (32) and Benjamin Le Coz (28), both "creatives" without distinction of specialty, join Serviceplan's creative teams under the leadership of its two Creative Directors, Daniel Perez and Hervé Poupon.

Aurélien (10 years' experience in Singapore and France) and Benjamin (7 years' experience in Parisian agencies) met in 2017 at Les Gaulois. Both in perfect symbiosis, both in their conceptual approaches and creative ambitions, they define themselves as "creative", abolishing the traditional DA/CR boxes that they consider confining. It is under this status that they have been working for nearly 4 years, and that they joined the Serviceplan agency a few weeks before the confinement began.

Ranked in the Top 10 of Stratégies' Prix des Jeunes Créatifs 2017, they have worked for major brands such as Orange, Citroën, Nike, Renault, Krys, and Transavia. Their award-winning work includes the Uberescape operation for Transavia, the C3 Aircross launch film for Citroën, and the Porcelain Bones activation for Amgen Laboratories. In all, their work has won some forty national and international awards (Cannes Lions, Clio Awards, New York Festival, Grand prix Stratégies...).

Handling traditional media, technological supports and off-media concepts with equal ease, the two also come together in a certain form of quirkiness and subtle humor, as in this film recently conceived for the French road safety agency: "vitesse de déconfinement" (deconfinement speed).