Discover Best Brands 2020
23.06.2020
Launched in 2004 in Germany by Serviceplan Group and GfK, BEST BRANDS is a unique concept whose prize list reflects the real success of brands with consumers, without the involvement of a jury. This 3rd edition is based on the results of a survey conducted by GfK among a panel of 5,000 French consumers, on 365 brands in 27 product categories (FMCG, consumer electronics, household appliances, etc.). Winners are selected on the basis of two cross-cutting criteria: "Share of Wallet" (economic value) and "Share of Soul" (emotional value). Best Brands is available in France, Germany, Italy, Benelux and China.
Discover the 2020 Awards here
https://bestbrands.fr/laureats/
For further information, please contact: Emilie Martin & Véronique Domas -