Qonto, a French company founded in April 2016, 100% online, the first neobank to join the Next40 index bringing together the most promising companies in La French Tech, is taking to television for the first time with a campaign signed by the Belle agency whose media strategy is orchestrated by the Mediaplus France agency.

Less than 4 years after its commercial launch on the European market, the Qonto neobank has already been chosen by more than 120,000 entrepreneurs, VSEs and SMEs. But Qonto has big ambitions, and to accelerate its development it has just launched a television campaign, the media plan for which was built and optimized by the Mediaplus agency (House of Communication).

"This television campaign marks an important step in Qonto's development. Mediaplus has supported us in our multi-media strategy, and the choice of a TV spot seemed to us a strategic way of reaching out even more widely to the French self-employed, entrepreneurs and SMEs we are targeting. They will undoubtedly identify with the messages we are sending them through this campaign," explains Marion de Robillard, Head of Marketing at Qonto.

To deliver the campaign's message to the right targets, and to continue building the brand in France, Mediaplus France has devised a strategy combining the major historic terrestrial channels, DTT channels focusing on sport and entertainment, and above all including a significant proportion of news channels. The campaign's performance will be monitored in real time using Direct Response TV (DRTV) with Realytics, in order to track the spots that generate the most performance, from increased web traffic to conversion, in this case account openings.