Elise Boulay-Balmont joins Plan.Net France as Client Partner for BMW.
12.12.2022
Since the end of 2020, Plan.Net France has been supporting the BMW France group (BMW and MINI brands) in their communications through The Marcom Engine platform, and has strengthened its teams with the arrival of Elise Boulay-Balmont as BMW Client Partner.
Joining the agency in May 2022, Elise Boulay-Balmont is responsible for coordinating the various partners working for the BMW brand in France. Her remit covers campaign creation, media campaign performance management (on & off), web operations and PRM/CRM.
Today, as a Client Partner, Elise plays an essential role in the development of BMW's communications strategy and marketing actions in France.
"My role, if I had to sum it up, is to align the business objectives of the BMW brand in France with the resources to be deployed, on different levers, to achieve them. It's a real steering job, which is carried out in close collaboration with the client's teams, but also with the various specialist profiles - creatives, media strategists, Web or CRM experts - who support the group in France and centrally."
Client Partner BMW
Plan.Net
After starting her career with Webedia (2013 - 2015), Elise Boulay-Balmont successively worked for several communications and media agencies: GroupM (Mediacom), Publicis (Starcom) and then OMD. A specialist in the automotive sector, she successively supported brands such as Volkswagen and Opel - part of the Stellantis group - before taking charge of coordinating operations for the BMW brand at Plan.Net France.
Deployed across 26 countries in Europe, The Marcom Engine is structured around the Serviceplan communications group, the Media.Monks creative studio and the Berrylls Strategy Advisors transformation consultancy. In France, the teams in charge of strategic and operational support for the BMW Group are led by Guillaume Merlen, Local Engine Lead, for the BMW and MINI brands.
More information on The Marcom Engine :
https://www.plan-net.fr/fr/news/nominations-plannetfrance-tme-bmw.html
