EFFIE France 2022: House of Communication's media consultancy Mediaplus wins bronze in the beverage category

06.12.2022

The 29th edition of the Prix Effie France, organized by the AACC (Association des Agences-Conseils en Communication) and the Union des marques, awarded Mediaplus and So Bang bronze in the Beverage category, with the Twinings brand.

The EFFIE France 2022 Awards, chaired by Gérard Lopez (BVA) and made up of representatives from agencies, advertisers, the media and marketing professionals, honored 36 campaigns. The awards were presented on November 28, 2022, at an evening event hosted by Charlotte Bricard at the Théâtre du Rond-Point in Paris.

In announcing this distinction, we would like to thank our client Twinings for the trust it has placed in us. Another trophy for the House of Communication in 2022, supported by Mediaplus.

This year's EFFIE award was supported by 366, ACPM (Alliance pour les Chiffres de la Presse et des Médias), ARPP (Autorité de Régulation Professionnelle de la Publicité), Irep (Institut de Recherches et d'Etudes Publicitaires), SNPTV (Syndicat National de la Publicité Télévisée), Udecam (Union Des Entreprises de Conseil et Achat Média), as well as CB News, Iseg, JCDecaux, Kantar, Meta, Thalie Santé and YouTube. The Prix Effie's loyal partners contributed to the success of this original format

About the EFFIE award:

Organized by the AACC (Association des Agences-Conseils en Communication) and the Union des marques, since 1994 the EFFIE award has been the only prize in France to reward advertisers and their agencies on the basis of the measured and proven effectiveness of their communications campaigns. A true benchmark for an entire profession, EFFIE is a unique opportunity to highlight the central role played by communications in corporate life.

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Serge Njimefo
Serge NJIMEFO
Mediaplus
Managing Director
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