Munich, February 10, 2023 - It all began in 1841 with a small linen and cotton company based in Sneek, the Netherlands. Today, C&A employs over 25,000 people and is one of Europe's largest fashion companies. Every day, countless consumers flock to the company's 1,300 stores in 17 European countries. From now on, Mediaplus International will also look after C&A's customers. The group won the fashion retailer's European media account in a pitch that pitted it against four other competitors. The contract includes media strategy, media planning and buying performance.

Above all, the Mediaplus team will bring its global vision of all marketing disciplines, far beyond the media sphere. C&A is currently undergoing a complete transformation. Formerly a physical retailer turned omnichannel brand, C&A has modernized its boutiques, and small concept stores can now be found next to large clothing stores. The aim is to make C&A the "most people-centric fashion brand" in Europe. Mediaplus will accompany this transformation as a strategic business partner. It's all about the C&A "&": in-store & online traffic, brand & performance, online & offline media, global & national - Mediaplus & C&A. Mediaplus Realtime's outstanding data capabilities also come into play.

 "We are delighted with our new partnership with Mediaplus," explains Richard Haram, Head of Omni Marketing & Media Management at C&A. "Mediaplus has very strong media expertise in Europe, which will help accelerate C&A's growth plans on the continent. We loved the commitment they made to our brand and the enthusiasm they showed about future growth."

Mediaplus global CEO Matthias Brüll reflects on the partnership: "Customers want excellent understanding of their industry, relevant advice and inspiration. C&A has been an iconic brand for over 180 years. It has been run by the same family for six generations. As a group of independent, partner-run agencies, this suits us perfectly. Right from the start, we had a very good feeling about it. We're proud and happy to have been chosen by C&A. For us, C&A is a top priority.

About C&A 

With over 1,300 stores in 17 European countries and more than 25,000 employees, C&A is one of Europe's leading fashion retailers. Every day, C&A welcomes millions of visitors to its stores and online store. C&A offers quality, durable clothing at prices everyone can afford. Please visit our website for more information.