Andros returns to television with Mediaplus
24.04.2023
Andros is launching its new brand communication with a new 30-second film that makes particular reference to the values Andros shares with rugby. Andros, a brand that originated in and continues to be based in the south-west of France (Lot), is also an official supplier to the Rugby World Cup.
This advertising campaign inaugurates the new brand platform that Andros is launching under the slogan "So much good to pass on", which will see it regularly speak out around 4 "good" themes to highlight its achievements: good for the taste buds, good for the planet, good for health, good for people.
For this advertising film, Mediaplus has created a powerful, high-quality video planning system. The campaign will be visible on most TV channels, but also on all premium digital TV screens (Catch up TV, AVOD, Youtube) from April 7 to 27.
Mediaplus is the long-standing media buying and consulting partner of all Andros Group brands.
About Andros:
Andros is a French family business based in the Lot department, specializing for nearly 65 years in the preparation of fruit juices and desserts to be consumed in all forms and at any time of day. Andros also offers consumers plant-based yogurts and desserts. More than half of all French households consume Andros-branded products. The brand regularly features in the Top 15 of France's favorite food brands.
