The campaign has been on TV since April 11, and will run for 3 weeks. The brand will also be supporting product campaigns throughout the summer to highlight its wide range of skincare products and treatments.

This new brand campaign features the new Scholl's Wellness Company proposition: "Happiness is at your feet". This new communication territory positions the brand as an expert in foot care, and encourages consumers to take preventive care of their feet, for everyday well-being.

Video and social activations also support the TV campaign.

Total Mediaplus, the UK-based media arm of the Mediaplus group, is in charge of digital activations, coordinating them in the UK, Italy and Germany.

About Scholl Wellness Company:

With over 100 years of expertise, Scholl's Wellness Company is the leading brand in foot comfort, treatment and care. In addition, Dr Scholls and Scholl's Wellness Company are reconnecting as global brands after 30 years of operating separately. Together, the two brands will help consumers better understand why they need to take care of their feet, so they can make the most of their lives and enjoy their daily lives more.