Desperados launches its new rum-flavoured beer with Serviceplan!
22.05.2023
A big first! Desperados (Heineken Group) is launching its brand-new rum-flavored beer: La Nouvelle Desperados TROPICAL. For this launch, the brand will be communicating through a poster campaign to be discovered from mid-May throughout France, and a radio campaign that will be broadcast in several waves on the main national stations as well as on web radio over mid-May and mid-August 2023.
To mark the launch of the New Desperados Tropical (available in stores from May 2023), the brand will roll out a 100% "Caribbean vibes" campaign with colorful outdoor advertising, and a creative radio campaign that's sure to surprise with every listen.
The visual was shot by talented photographer Sephora Kilbee, with whom the brand had alreadỳ collaborated in 2019 as part of its "DESPERADOS PROJECT" campaign (the aim of which was to give emerging artists carte blanche).
The radio spots were recorded to an original composition signed by sound production agency Aurevoir Charlie.
With this innovation, the brand once again proves its innovative potential by going beyond Tequila (the emblematic aroma of Desperados beers). It takes us into the singular world of its new Rum, Passion and Lime flavored offering, inviting us to celebrate our creative spirit!
A unique beer, signed Desperados, with everything the brand stands for in terms of intensity of taste and experience.
